As a company rooted solely in passion, Afire Winery & Vineyard strives to ignite the senses and share our adventure with anyone willing to listen. Our love for storytelling is a spark that lit the fire of our brand. The six-word story "My paper heart, up in flames," inspired the package design for our latest, greatest blend of Merlot. We added a beautiful die-cut heart to both the wine label and matching Merlot scented candle. All are encouraged to strike a match on the back of the wine label, light said candle and sip the Merlot to create an unforgettable experience.